Matt Laux
Founder, AI Engineer
Engineers the AI systems that automate the development pipeline and the business operations running behind it.
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$100 · LIFETIME ACCESS
The West Palm AI certification.
A twelve-hour, very practical course on doing real ops work with AI. Built for people who run a team, not a model.
course trailer · 90s
By the end
- 01You can map any workflow on your team in 30 minutes.
- 02You can spot the single highest-leverage place AI fits.
- 03You can ship a working AI prototype — by yourself — in a weekend.
- 04You can tell when a vendor is selling you slop.
- 05You can write a runbook your operator will actually follow.
Curriculum · 6 modules · 38 lessons
01Where AI actually helps
Where AI actually helps
6 lessons · 1h 38m
- Why most ops AI demos fail14:22
- The four jobs AI is great at18:01
- The four jobs AI is bad at16:48
- Picking your first workflow21:10
- Reading the room: your team and AI19:33
- Worksheet · score your team08:54
02Mapping a workflow
Mapping a workflow
7 lessons · 2h 04m
- The 30-minute workflow map
Taught by
Built by people who run the ops, not the model.
Every lesson is taught by someone who has actually shipped this work — not a researcher, not a consultant, not a vendor.
What's included
- 12 hours video
- Transcripts
- Runbook templates
- Worksheet PDFs
- Discord cohort
- Certificate
FAQ
Do I need to know how to code?
No. If you can use a spreadsheet, you can do this course.
Is this just "prompt engineering"?
No. The whole second half is shipping working software.
Will this be outdated in 6 months?
The tools, maybe. The workflow we teach you to do, no.
Refund policy?
Seven days, no questions. You'll know in lesson three.
Guarantee
Seven-day refund. No questions.
If the course is not for you, email support@westpalmai.com within seven days of purchase and we'll refund you. You'll know by lesson three.
Read the full terms