
Matt Laux
Founder, AI Engineer
Engineers the AI systems that automate the development pipeline and the business operations running behind it.
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The newsletter
Tuesday mornings. Five minutes. One workflow we automated last week, with the runbook and the receipts. No "AI strategy" abstractions, no recycled hot takes.
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What you'll get
Every Tuesday. Built around one workflow we just shipped or one we just killed. If a week doesn't have a real story, we don't send.
Named, scoped, measurable. The team that was running it manually, the cut we made, the runbook we wrote, the hours we saved.
If we can't share the runbook, we don't share the issue. Less "here's how to think about AI" — more "here's the prompt, the validation, the rollback."
When a cut didn't stick (the team reverted, the model drifted, the integration broke), we write that one up too. Failures teach faster.
Written for the person who has to live with the workflow, not the person who is selling them a tool. No affiliate links. No sponsored issues.
Cadence
Tuesday mornings, US time. Around 800 words. If a week has nothing real to ship, we skip — never filler. You can unsubscribe from the footer of any issue in one click; no "are you sure" dance.
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Written by
Bylines you can click. The same operators teaching the course and running the builds — when we write about a workflow, we ran the workflow.

Founder, AI Engineer
Engineers the AI systems that automate the development pipeline and the business operations running behind it.

Founder, Operations, and Sales
Runs delivery for the build-with-us engagements and owns the sales pipeline. Talks to every prospective customer before contracts land.
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