
Matt Laux
Founder, AI Engineer
Engineers the AI systems that automate the development pipeline and the business operations running behind it.
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About
West Palm AI exists because every ops leader is one workflow away from a quieter Monday — and most of the AI advice they read is written for engineers, not operators.
Origin
West Palm AI began as a side project: a contracts team kept asking the same set of questions to the same set of LLMs, and the founder noticed nobody else had written the boring glue code that would let an operator just press a button.
So we wrote the glue. Then we wrote the second one. Then someone asked if we could teach the team to write theirs, and the course took shape.
The thesis hasn't changed: most operators do not need another tool. They need the one workflow draining their week to stop draining it. We do exactly that — either by building it, or by teaching them how to build it themselves.
What we believe
Operators think in workflows, not pipelines. We name things the way you would name them in a meeting with the CFO, not in a sprint planning session.
A workflow that runs ugly today beats one that ships polished next quarter. Every engagement starts with the smallest end-to-end loop that closes a real ticket.
The AI work that actually saves time is unglamorous — five-line prompts, deterministic glue, careful retries. We are not the people to ask about AGI; we are the people to ask about Tuesday.
Every build engagement includes a knowledge-transfer surface. We do not want to be a vendor your team cannot fire — we want them to fire us on purpose, because the workflow runs without us now.
Team
Small by design. Every engagement is staffed by the people whose names appear below — no outsourced delivery, no contractor pool, no "associate" tier.

Founder, AI Engineer
Engineers the AI systems that automate the development pipeline and the business operations running behind it.

Founder, AI Engineer
Designs the surfaces students and prospects touch and shapes the product strategy that decides which bets the team makes next.

Founder, Operations, and Sales
Runs delivery for the build-with-us engagements and owns the sales pipeline. Talks to every prospective customer before contracts land.
Next step