
Matt Laux
Founder, AI Engineer
Experienced engineer that understands AI and software is just another tool to leverage to increase business metrics. Excels at designing applicable and easy to maintain solutions.
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About
West Palm AI exists because most businesses want the upside of AI (more output without more payroll) and nobody on their team has the time to run AI infrastructure on top of the day job.
Origin
West Palm AI began as a side project: a contracts team kept asking the same set of questions to the same set of LLMs, and the founder noticed nobody else had written the boring glue code that would let the team just press a button.
So we wrote the glue. Then we wrote the second one. Then someone asked if we could teach the team to write theirs, and the course took shape. Then someone else asked if we could just keep the whole thing running for them. That became the business.
The thesis hasn't changed: most businesses do not need another tool. They need the work draining their week to stop draining it, without inheriting a system to maintain or a hire to justify. So we deploy the AI, and then we run it.
What we believe
Business teams think in workflows, not pipelines. We name things the way you would name them in a meeting with the CFO.
A workflow that runs ugly today beats one that ships polished next quarter. Every deployment starts with the smallest end-to-end loop that closes a real ticket.
The AI work that actually pays for itself is unglamorous: five-line prompts, deterministic glue, careful retries. Ask us what breaks on a Tuesday morning and we will have an answer.
A managed service earns its fee by being invisible. We monitor, patch, update, and answer the support tickets so the AI just works. Your team's job is to use it. Running it is ours.
Team
Small by design. Every deployment is built and run by the people whose names appear below. No outsourced delivery and no "associate" tier.

Founder, AI Engineer
Experienced engineer that understands AI and software is just another tool to leverage to increase business metrics. Excels at designing applicable and easy to maintain solutions.

Founder, AI Engineer
Works hand-in-hand with clients to design a solution that meets their needs. Very skilled at user interface and product strategy.

Founder, Operations, and Sales
Runs day to day business operations and owns the sales pipeline. Strong passion for understanding a client's unique problem cases.

Founder, Sales & Growth
A sales-focused founder who owns customer relationships and drives revenue across the managed AI service and the course.